Strategic Marketing
Where the money actually comes from, which audience is worth chasing, and what to stop doing. We write the plan before anyone touches a design file.
Positioning · audience research · messaging · budget planningMarketing that speaks
Your customers are already speaking Spanish.
Trendketing is a bilingual marketing studio in Winter Park, Florida. We build brands that work in two languages — and sound like a native in each one.
Winter Park, Florida
Serving Central Florida since 2018
English & Spanish, in-house
The market you're already in
This isn't a niche. It's Central Florida.
Half of Osceola County speaks a language other than English at home. If your marketing only works in one language, you're running at half power.
0%
Orange County residents who are Hispanic or Latino
U.S. Census · 2024
0%
Osceola County residents who are Hispanic or Latino
U.S. Census · 2024
0%
Osceola households speaking a language other than English at home
ACS 2020–2024
0
Hispanic-owned employer businesses in Florida — 18.1% of every employer business in the state
Census ABS · 2021
Sources: U.S. Census Bureau QuickFacts for Orange County and Osceola County, Florida; U.S. Census Bureau, Annual Business Survey (2021 data, released 2024).
How we're different
Not translated. Transcreated.
Anyone can run your headline through a translator. The words come out right and the meaning falls on the floor. We rewrite the idea so it lands the same way in both languages — same promise, same punch, different culture.
Pick an example
EN
The English line the client hands us
Two ways that same line can land in Spanish
Machine translation
ES
Transcreated by us
ES
What we do
Eight ways in.
One team behind them.
Most of our clients start with one thing that's obviously broken, then keep us for the rest. Every service below runs in English, Spanish, or both — that's not an add-on, it's how we work.
Branding & Identity
Name, mark, palette, voice — built to hold up on a truck door, a storefront, and a phone screen. And to sound like itself in two languages.
Logo & identity · brand voice · guidelines · signage & collateralSocial Media
Content people actually stop for, posted on a calendar you can see, with someone answering the DMs in the language they came in.
Content calendars · short-form video · community managementDigital Marketing
Search, paid ads, email, and the tracking that tells you which one paid for itself. Separate Spanish campaigns — not a translated copy of the English one.
Google & Meta ads · local SEO · email · analyticsPR & Media Relations
Getting your name into the outlets your customers already read and watch — including the Spanish-language press most agencies never pitch.
Press outreach · story development · crisis response · spokesperson prepEvent Planning
Grand openings, community nights, sponsor activations — the kind of marketing that only works if someone shows up and shakes a hand.
Openings · community events · sponsorships · on-site staffingBusiness Consulting & Operations
Marketing fails when the business behind it can't absorb the work. We look at intake, follow-up, staffing and pricing before we turn the tap on — because a lead nobody calls back is money you paid to lose.
Lead intake & follow-up · pricing · process · staffing & recruitingProject Development
New location, new service line, new brand under the same roof. We run it as a project with a scope and a date, not a running conversation that never ends.
Launch planning · vendor coordination · timelines · rolloutNot sure which one you need?
Most people aren't. Tell us what's not working and we'll tell you honestly whether it's a marketing problem — and whether we're the right people for it.
Who we help
Owner-run businesses
with something to prove.
Not enterprises with a marketing department. The shop, the crew, the practice — where the owner is still the one answering the phone at 7pm.
Food & hospitality
Restaurants & cafés
Menus, delivery apps, and the Friday-night rush. We handle the photos, the posts and the reviews so the kitchen can cook.
Trades
Construction & contractors
Construction is the single largest sector for Hispanic-owned firms in the country. Most of them are invisible online. That's a short fix.
Personal services
Barbershops, salons & wellness
Chairs get filled by reputation and repetition. We build the booking flow, the content rhythm and the review engine behind it.
Retail
Shops & local retail
Foot traffic starts on a phone three blocks away. Local search, a map listing that's actually correct, and a reason to walk in today.
Professional
Legal, insurance & financial services
High-stakes, high-trust, and often the client's second language. Clear bilingual explanation converts better than any clever headline.
How it goes
Four steps. No mystery.
You'll always know what we're doing this month and what it's supposed to produce. If we can't tell you that, we shouldn't be billing you.
01
Listen
A real conversation about the business — margins, capacity, the customers you wish you had more of. Free, and not a sales pitch in disguise.
02
Strategy
A written plan: who we're talking to, in which language, on which channels, and what number tells us it worked. You approve it before anything runs.
03
Build & launch
Creative, campaigns, pages, press. Built bilingual from the first draft — never translated at the end when the budget is gone.
04
Measure & scale
Monthly, in plain language: what came in, what it cost, what we're cutting and what we're doubling. Then we do it again.
The bench
We don't pretend to do everything.
A small studio that claims to be a full-service agency is lying to somebody. We do the strategy, the story and the relationships — and we bring in specialists we'd use on our own business for the rest.
Web & hosting
WebPro360
Site builds, hosting and technical SEO. Our clients' sites are built and maintained by their team, not by a freelancer we found last week.
Production
Photo & video crew
Local shooters who've worked a kitchen line and a job site. Real footage of your business beats stock every single time.
Media
Press & broadcast contacts
Central Florida newsrooms and Spanish-language outlets — relationships built over years, not a purchased media list.
Print
Signage & fulfillment
Vehicle wraps, storefront signage, menus and mailers, produced locally so you can walk in and look at a proof.
Straight answers
Questions we get asked first.
No. Some businesses genuinely only serve one audience, and we'll tell you if that's you. But in Orange County, 38.5% of households speak a language other than English at home, and in Osceola it's 54.7% — so it's worth ten minutes to check before you decide.
Writing new. A translated ad reads like a translated ad, and people can feel it in about a second and a half. We start from the same strategy and write each language natively — different idioms, different proof points, sometimes a completely different offer.
It depends on scope, and anyone who quotes you before understanding your business is guessing. What we can promise: a written scope with a fixed monthly number before anything starts, and no long-term contract to get in the door.
Strategy inside two weeks. First creative in the market inside four, in most cases. Paid channels show numbers fast; SEO, PR and brand take a season — we'll be honest about which is which so you're not waiting on the wrong clock.
Yes, but Orange, Osceola and Seminole are home and it shows. We know which neighborhoods read which paper, which radio hosts actually move people, and which festivals are worth sponsoring.
Where we work
Based in Winter Park.
At home across Central Florida.
Close enough to come to your counter, small enough that you'll always talk to the person doing the work.
Winter ParkOrlandoKissimmeeSanford
Altamonte SpringsMaitlandApopkaOviedo
and the rest of Orange, Osceola & Seminole
Map data © OpenStreetMap contributors
Start here
Tell us what's not working.
Three questions, about ninety seconds. A real person reads it and writes back — in whichever language you used.
- No obligation and no sales sequence — one reply from a human.
- If we're not the right fit, we'll say so and point you somewhere better.
- Escríbenos en español — te respondemos en español.
What do you need help with?
Pick as many as apply.
Tell us about the business.
Rough is fine — we'll ask the rest later.
How do we reach you?
We'll reply within one business day.
We use this to answer you. Nothing else, ever.
Got it. Talk soon.
Your note is in front of a person, not a queue. Expect a reply within one business day.